ECAVC Partners With InstaToll Africa To Host Music Workshop

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In a bid to widen the doors of opportunities for its students, the UFH Music Department in conjunction with the Eastern Cape Audio Visual Centre (ECAVC) and InstaToll Africa, hosted an information-sharing workshop on 22 May at the Miriam Makeba Centre for Performing Arts. 

The ECAVC is an entity that was established through a partnership between the university and the Eastern Cape Department of Sport, Recreation, Arts and Culture. The main focus of the centre is to develop Eastern Cape artists in the areas of audio and visual by supporting unsigned artists and recording their music under the ECAVC record label. 
 
Currently, the centre is on a quest to identify 40 talented artists from 8 Districts, to record and produce a single for them. InstaToll Africa (Pty) Ltd has come in as the funding partner. Ms Sduduzo Myeni, ECAVC Artistic Coordinator said this was the first workshop before going to districts. 
 
Altogether, 50 students who were selected by their respective lecturers according to the different genres and interests, attended the workshop. The attendees were clad in African attires in celebration of Africa Day (25 May). 
 
During the session, various speakers were brought in to share their expertise, such as: 
 
• Mr Sakhele Mzalazala from CD Baby Africa spoke about the importance of downloading music into digital platforms. 
 
• Mr Zizipho Macanda from Macebo Media shared his knowledge on music making for film music scoring.
 
 • Mr Thomas Sondlo from SaMasamba Music equipped the students with advice about brand management and artist management.
 
 • Sivuyile Mncinci from BTPA talked about technical aspects in festivals settings. 
 
• Ms Myeni and Mr Gary Ndlovu, UFH Music Lecturer, also imparted industry knowledge. 
 
Mr Sazi Gcaba, third-year Music student and two-times international Opera music competition winner said the workshop was well presented. “I learnt a lot and I think as a music student it is important for us to be informed about such opportunities in the music industry. This workshop has taught me that it is important to explore the music world and other opportunities it provides.”