The Office of Institutional Advancement supports the developmental agenda of the University in context with its Vision & Mission. As the University Of Fort Hare races towards its Centenary, its importance as a major driver for economic development for Alice and surrounds has never been greater.
Institutional Advancement seeks to develop understanding and support among the constituencies of the University in order to secure the resources required to fulfil the University’s Vision & Mission and to support the University’s strategic goal of achieving “a vibrant, equitable and sustainable African university, committed to teaching and learning and research excellence, at the service of its students, scholars and the wider community.”
Institutional Advancement is the strategic home the FORT HARE FOUNDATION which is a key component of our role in attracting large levels of support. This requires a collaborative effort involving all University stakeholders, internal and external; This we do through an aggressive yet collaborative fundraising approach that facilitates systems and processes that will raise funds annually to support the University’s operations, inject new funds into the Foundation, and generate capital to support the future.
We strive to achieve these goals through a rigorous fund development, stewardship, alumni, student relationship & recruitment programs as well as implementation of a university-wide marketing & communications program focusing on consistent messages and identity, stakeholder reputational management, publications, advertising, and web online communication.
Overall Institutional Advancement Objective
To ensure the development of the University through the creation of a sound third stream income, strong alumni programs, a credible reputation and flawless image that fosters excellence in teaching and learning, research and community engagement.
Institutional Advancement Strategic Goals
- Develop an internal and external advancement culture that supports the strategic direction of the University
- Strengthen the operational effectiveness of the Institutional Advancement Directorate
- Increase the level of third stream income to support teaching & learning and research.
- Impact the social, economic and cultural growth of immediate geographic home
- Instil pride and passion in the University of Fort Hare brand – tell the Fort Hare story
- Link the University’s reputation to business strategy, stakeholder value and fundraising
- Strategic understanding of the University’s challenges, concerns and priorities.
- Advance leadership priorities and vision through thought leadership initiatives.
The role of the Marketing and Communications Unit at the University of Fort Hare is to position the Institution as a vibrant, equitable and sustainable African university, committed to teaching & learning and research excellence and to do this by showing measurable connection between marketing and communications and the increase in the University’s brand value.
Marketing and Communication primary role is to protect the image of the Institution
- To ensure that Institutional Advancement is able to respond efficiently to all communications and centenary needs
- To ensure communications campaigns are holistically and strategically aligned to the business
- To ensure that information is shared within the department and our key clients
- To ensure that Institutional Advancement provides a value proposition to all its clients
- To position Institutional Advancement as a professional and cutting edge service provider
- To ensure that there is synergy and integration in the activities of the department and University.
The role of the Student Recruitment Unit at the University of Fort Hare is to increase quality student numbers to all full and part- time Undergraduate and Postgraduate courses through targeted pre-application activity and the effective maintenance and longer-term development of recruitment systems and to do this by showing measurable connection between student recruitment efforts and the University’s achievement of undergraduate and postgraduate targets.
Student Recruitment supports the University in its strategic objectives on student recruitment, admissions and widening participation and offers information advice and support to enquirers, applicants and students from all over Africa.
We represent the University externally, organise on-campus recruitment activities and support the Admissions process. We coordinate the needs of various stakeholders and faculties when it comes to finding the appropriate students to enter their study programs.
We aim to provide information and advice in a friendly and efficient manner and in doing so we hope that students are able to make informed decisions about their future. We constitute the frontline of the University and are the foot soldiers of the University.
- Make the University of Fort Hare a University of first choice, promoting intake of quality students
- To formulate an effective feeder school system
- Give guidelines on student recruitment advances
- Develop and nurture relationships with faculties and other relevant stakeholders
- Retention and attraction of postgraduate students with an emphasis on research.
The role of the Stakeholder Relations Unit at the University of Fort Hare is to strengthen the Institution’s reputation through enviable service to its students, scholars and the wider community and to do this by showing measurable connection between stakeholder relations and the University’s reputation with stakeholders.
The Stakeholder Relations Unit therefore champion the establishment, strengthening and sustainability of relationships between the University of Fort Hare and its stakeholders and vigilantly project the University of Fort Hare as a vibrant and equitable African University that understands and values relationships.
• To establish a framework for strengthening and maintaining relationships between the University and its stakeholders
• To define how stakeholder groups should be involved in the ongoing work of the University including mandates, policies and practises
• To forge new relationships and improve existing partnerships
• To refine necessary responses to key issues affecting the University and its stakeholders
• To describe strategies for forging new relationships with stakeholders, maintaining and enhancing the reputation of the University
• To describe the mechanisms, practises and tools that will be implemented to involve, inform and consult with stakeholders
• Describe the process for continuous engagement with stakeholders.
A vibrant Alumni Association is the lifeblood of many successful and financially viable academic institutions. Alumni add value to their institutions both in terms of galvanizing resources and enhancing the positive image and thus the development of the Institution.
The University of Fort Hare is in the fortunate position of boasting a corpus of very illustrious and luminous alumni in the country and beyond, both historically and currently. The Alumni Affairs Unit is one of the Units of the Institutional Advancement Directorate of the University of Fort Hare with the following mandate:
- Ensuring that the university reaches out to its alumni for the benefit of both the university and the alumni and friends
- Developing a focused and implementable strategic plan that will enhance the function of the Institutional Advancement Division in its quest to support the larger mission of the University
- Ensuring that through sound alumni programs and responsive alumni initiatives the University is able to foster mutually beneficial relationships with and lifelong support from its alumni
- Mobilise the University’s alumni by establishing “chapters” wherever there is a concentration of ex-students.
Established in 1916, as the South African Native College, this university stands as a monument and proof of the resilience and tenacity of a people who, since the times of colonialism, through apartheid, and victoriously, into the new South Africa, have managed to turn what was meant to demean them, into a tool for the betterment of the circumstances of the African peoples.
Fort Hare has been known for attracting many men and women of integrity, from beyond the precincts of the Eastern Cape and South Africa. These alumni have excelled and continue to do so in their areas of specialisation and contributed to the upliftment of their fellowmen.
Fort Hare therefore has prominent alumni that span the length and breadth of Sub-Saharan Africa and who reach even beyond the continent. Added to these are men and women who have gained the title of “Friends of Fort Hare” through the allegiance they have shown to the University by supporting it in different ways.
UFH Definition of Alumnus
- According to the Statute of the University of Fort Hare (p23, paragraph 68.2 e, f and g, the term alumni refers to:
- past students of the University who are either all members of the convocation or
- persons who obtained a diploma or certificate, the curriculum of which had been approved by the senate;
- persons with a degree from another institution who have completed at least one year of successful study at the University;
- past students and employees of the University who have been with the University for at least one year;
- such other persons or category of persons as may be determined by the council.
- To increase the number of active members of the Fort Hare Alumni Association
- Build and maintain a solid and informative database of the target market and ensure its effectiveness
- To ensure, through print and technological means, effective, two-way interaction between the Alumni Affairs Unit and the University on the one hand and alumni chapters on the other, so as to promote the spirit of supporting the alma mater in different ways
- To develop a program through which alumni and friends can support the University and encourage chapters to develop programs this will ensure vibrancy in their own areas/regions (as components of the Alumni Association)
- To have strong, long-term relationships with alumni and friends of the University of Fort Hare through constant communication with them via various forms of media.
What we do …….
- We mobilise the University’s alumni by establishing “chapters” wherever there is a concentration of ex- Fort Harians - students and workers (a minimum of 20);
- Establish and maintain sound long-lasting relations between the University of Fort Hare and its alumni, as well as with friends of the University, with the intention of galvanizing support of different kinds for the Institution
- Maintain the University database for purposes of reconnecting “lost” alumni to their alma mater, the University of Fort Hare
- Encourage alumni to get more involved in the life of the Institution and thereby assist in the realization of its transformational goals
- Build and maintain a solid and informative database of the target market and ensure its effectiveness through market segmentation
- Ensure effective, two-way interaction between the Alumni Affairs Unit and the University on the one hand and alumni chapters on the other, so as to promote the spirit of supporting the alma mater in different ways
- Develop a program through which alumni and friends can support the University while also getting an opportunity for networking encourage chapters to develop programs which will ensure vibrancy in their own areas/regions ( as components of the Alumni Association)
The Alumni Relations is headed by Mrs Nomawabo Mntambo, Manager: Contact Details: Alice: +27 (0) 40 602 2439 / fax: +27 (0) 86 628 2734 Email: email@example.com